Wooden Watch Market: Dynamics, Segments, Size and Demand, 2017 – 2025

Wooden watches are the first watch of choice with the emergence of environment friendly, non-toxic, and hypoallergenic trends in the watch industry. Apart from the above mentioned characteristics, wooden watches provide bleeding- edge fashionable technology. Wooden watches are rare and long lasting which can be reused and recycled. In terms of composition, wooden watches are primarily made up of maple, ebony, teak, zebrawood, sandalwood, rosewood, bamboo, vera wood, walnut, and koa wood. Based on components, wooden watches are made of entirely wood while other wooden watches are made from a combination of stainless steel, plastic and other materials. Thus, wooden watches can have the dial, watch case, or the wrist band made of wood.

The major drivers of the wooden watch market are the growing demand for fashionable, durable, and eco-friendly options. The second main reason is their hypoallergenic property. Metal allergy can discolor skin, and can cause severe irritation and rashes. Metal allergy is one of the prime reasons why people are unable to wear even the finest of jewelry. Thus, with wooden watches allergy is no longer a concern.

Wooden watches comes in six surface types – diagonal, spiral, straight, regular, wavy, and Inter-locked. They are also classified based on texture, color, and luster. Almost all wooden watches are water proof unless otherwise specified. Both analog wooden watches and digital wooden watches are available.

Wooden watches are segmented based on product, user, size, distribution channel, and usage. Based on product, wooden watches are segmented into analog and digital. In terms of user, wooden watches are classified under men, women, and kids. By size, wooden watches are characterized under small, medium, and XL sizes. By distribution channel, they are segmented into wholesale, retail, and online stores. Based on usage, wooden watches are segmented as dress watch, casual watch, and sports watch.

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Wooden watches are generally sold with environment friendly initiatives such as plant a tree with every watch sold. With global warming becoming a major threat than ever before, wooden watches are no more a fad or a trend. It is a phenomenon which is here to stay.

Wooden watches are available in various price ranges and are generally in the range of US$ 100 to US$ 5000. An expensive wooden watch does not guarantee the highest quality, as the range of wooden watches depend on various other factors which include type of wood, movement, brand, and functionality.

Movement is further classified into quartz and mechanical movement. Mechanical watches have smooth movement of the second hand whereas quartz watches have a tick-tock sound. Functionality includes features which are broadly classified as chronograph, calendar display, luminous hand, waterproof, and hypoallergenic. Chronograph is essentially a stop watch feature and has an independent second hand which can start, stop, and return to zero. Calendar display comes with the feature of one or all of the three features, namely, day, date, and month. Luminous hand is essentially a feature which helps to view in the dark. Waterproof comes with mentions of pressure it can resist. Most watches are splash proof and comes with 10 meter of water pressure. Hypoallergenic and chemical free properties gives an extra edge to the wooden watch market as  it’s both non allergic and metal free, thus absence of chemical imparts durability and long lasting property. Price, therefore is not the deciding factor defining a quality product, it also depends on the functionality of the wooden watch.

Key players in the wooden watch industry are WeWood, Tense, Tree hut, BeWell, Gassen James, Mistura, Luno Wear, Jord, Original Grain, and Grovemade.

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