The global food texturant market has witnessed a rise in demand from all major food processing regions. The introduction of a food texturant(s) in processed food helps reduce fats and sugar content significantly. Also, shelve stable dynamics of food texturants help manufacturers design more efficient processed foods in terms of stability and profitability. The food texturant market is expected to be driven by the growing functional foods and beverages industry in developed as well as developing regions. The food texturant market is expected to witness a significant transition of offerings by key players from traditional food texturants to clean label offerings as the former types tend to offer limited health benefits.
This transition is expected to incorporate naturally-sourced food texturants, such as agar, carrageenan and other microbial hydrocolloids, and further boost the demand for food texturants as they are comparatively cheaper and easily available. Bakery products, confectioneries, snacks, beverages, and sauces are considered to be major end-users for the food texturant market and since these industries are witnessing steady growth, the food texturant market is also expected to have a positive outlook over the forecast period. North America is expected to dominate the global food texturant market over the forecast period, owing to the region’s vast food processing industry.
Growing consciousness regarding healthy food has compelled key manufacturers to exclude specific ingredients or considerably reduce their content with the introduction of replacers, of which food texturants are a major part. Technological changes and newer and natural food texturants have significantly helped the food processing market overcome the general notion of the unhealthiness of food texturants. This change in dynamics and incorporation of newer and healthier products make the food texturant a lucrative market to participate in for ingredient manufacturers.
Key product launches in the food texturant market over the recent years are observed to be targeting ethical buyers and vegan populations.
- In 2017, Cargill Inc. launched a seaweed-based premium food texturant agent in its Santiagel range of ingredient offerings. The product is carrageenan-based food texturant targeting the clean label demand for food ingredients
- In 2017, Tate & Lyle Plc. reintroduced its 17-food-texturant starch formula aiming to expand the non-GMO offerings in its portfolio. Starch-based food texturants are designed for bakery, confectionery and dairy bead products. Some of the non-GMO food texturants it offers are REZISTA NG, X-PAND’R NG, and Maxi-GEL NG
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Developing regions, such as Asia Pacific and Latin America, are pegged to be major growth regions in terms of value and volume in the overall food texturant market. The developed regions of North America and Europe are estimated to experience steady demand in the conventional segment and exponential growth in the clean label segment, which can be attributed to the clean label food trends prevalent in the region. The beverage segment is expected to be a substantial revenue generating segment, owing to the expanding on-the-go food and beverage sector with consumer inclination towards taste and texture. Over the forecast period, the clean label food texturant segment is expected to register a high growth rate and subsequently, contribute to the significant growth of the food texturant market.